Ford Bronco. How do they reach a larger audience?

For this project, I got asked to help Ford market their Bronco to a larger audience than their intended “Frontier Cowboys”. I developed a strategic social media campaign for Ford Bronco focused on community, adventure, and pet-friendly branding that resonates with Gen Z. I led the influencer marketing strategy, identifying outdoor creators like @nalastomps and @loki the Wolfdog to build brand alignment with Gen Z values and lifestyle. We created the hashtag #BuiltForPaws to drive UGC and highlight the bond between Bronco drivers and their pets. From concept to creative, this campaign leaned into authenticity and shareability, positioning Bronco as more than a car, but a companion for every adventure. This was something I really enjoyed working on, it challenged me, tested my knowledge, but was all and all a successful campaign. Below is my presentation followed by my report!